Better understand the competition using AI


Leveraging AI tools can help your organization identify more efficiently opportunities and automate most of the tasks your team is already doing when it comes to competitors analysis (benchmark, market study, etc.).


With the ever-increasing data at our disposal, it has become easier to keep an eye on our business competitors. This training will help you understand how you can leverage AI tools to monitor your competitors and identify hidden business opportunities for your organizations (business deal, partnerships, etc.). We will also explain what is feasible using AI tools and how you could get started easily and quickly.


1. AI & Competitors Analysis

- What is NLP

- Sentiment analysis on social media

- How to analyze your competitors job postings (types and number of positions available indicating a potential new category development or a new product)

- How to identify opportunities on different external data sources (Extraction of a company websites for insights into target audience, shifts in strategy, pricing product, company press releases for new product, personnel changes, or expansion news)

- How to automatically monitor your competitors pricing strategy

- Current solutions

2. How to manage the creation of an AI Competitors analysis tool

- Limits and opportunities of Twitter

- Limits and opportunities of Google Alerts

- Building inter-disciplinary teams

- Human in the loop concept

- The importance of building a feedback loop

- How to build a self-learning tool

3. Use cases

- Use case #1

- Use case #2

- Additional use cases will be presented in the advanced training

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Basic Training: 2 to 3 hoursAdvanced Training: Basic Training + 3 hours of uses cases
French / English
Basic Training - starting from 70€ to 200€ (per participant)
Advanced Training - on demand
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